Tips & Tricks

A Roadmap to Brand Guides

A Road Map to Brand Guides Style guide, brand book, brand guidelines and brand standards—these are all essentially the same thing. A resource for designers, sales and marketing teams, and companies alike, they play a pivotal role in defining, maintaining and growing a brand. What is the mission of a brand guide? It’s like DNA …

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Brand Guide FE

What you see is NOT what you get.

Pantone 3255C on the computer screen in the back does not match the solid color chip from our Pantone selection book. Graphic designers can calibrate computer screens to more accurately match printed colors. This is a Pantone Bridge guide, and shows us the solid ink along with values for RGB, HEX (HTML), and the corresponding …

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